People do not want to spend time planning parties for their friends and family when it comes to decorating.
Eventsy is a new way to assist users in event planning and decorating. With the app/website users browse through inspirations and buy accordingly for an event.
Users want a more simple way to plan out and decorate easily for events and celebrations.
• Busy schedules
• Don’t know where to start
• Challenge is finding the right decorators or event planners
• Cost efficiency
• Where to buy and what to buy
• Things can go wrong with incorrect party products
Developing a mobile app that allows users to connect users with professional decorators nearby to decorate for various types of events and buy products online.
• How fast we can select a reliable decorator with a reasonable price.
• Dream and Sketch your ideas
• Find decor and test your idea with the AR feature
• Next make it a reality, Implement the decoration and relax.
User Research, UX Design, Visual Design, Prototyping and Testing
My process will be different will be determined by many factors such as the project goals, business needs, complexity of the problem, time and etc. Here I’ll describe my process for solving this problem.
Generate and gather ideas to find user pain points.
Create several sketches and potential solutions.
Design mid and high fidelity wireframes.
Test with users to get feedback.
I divided the research phase into three parts- research with statistics, interviews, brainstorming and analyzing the user persona. The main aim of the research process was to define the problem and come up with a design statement. This will be the guide for the UI design process.
To identify the pain points I have conducted research and interviews. I found patterns in users perceptions and tasks and combined my findings in the form of a persona.
• Average person plans a special occasion 4 times per year.
• Students party once a month while around 30% party 3 times a week.
• 30–50 years attend approximately 3 parties per month.
5 participants
Questions:
• When was the last time you planned out a party?
• What is your process when planning out for a party?
• What was your experience like?
• What would you do differently the next time you plan a party?
• If an app was designed to help plan parties, what features would you desire in the app?
I created a storyboard describing my user’s experience with the app.
After talking with different users and understanding their story and their needs before starting designing any pages it was the time to create a persona and the story to create an empathy with users and design a product that works for them.
• I have noticed that users get confused easily and sometimes don't know where to begin when they want to plan for an event.
•Most of the people planning small parties for friends do it at the last minute and do not want to spend much time in the planning process.
Goals:
• Want to plan quick parties without spending time scrolling through various apps, such as Pinterest and Instagram to find inspirations
• Want a clear information on what tasks are completed and what is left to make my planning more efficient.
The research made it evident how different users would use the app differently. After summarizing the information from user interviews and data analysis, It was the time to sketching different solutions to help the users benefit most from the app.
decided to run A/B test for possible two solutions and test this experiment with a small group of users to evaluate which variation performs better.
A group of users tested out possible Sketch A
The same group of users tested out possible Sketch B
4/6 users prefer Sketch B
"The 2nd flow works better because it lets me chat with an event decorator and discuss possible solutions."
In this step I I started to do grayscale wireframes to detail out the flows. This helped me plan out the flow of a list of the screens to to cover all scenarios.
Decided to run another A/B test for possible two solutions of the Home page of the app and test this experiment with a small group of users to evaluate which variation performs better.
A group of users tested out possible Home page A
The same group of users tested out possible Homepage B
3/5 prefer Homepage A
"I like Homepage A because it shows me the available decorator there are."
" I'm not sure where to click to locate the decorators."
"The products on Homepage B are easy to browse through."
"I like the AR function for this app because it lets me choose between the decoration products that best go with what I had in mind to decorate for an event.
In this step I I started to do grayscale wireframes to detail out the flows. This helped me plan out the flow of a list of the screens to to cover all scenarios.
Click on Picture
Before starting creating a high fidelity visual design and any other implementation, I tested out the prototype with a few users.
6 participants
"I like the AR function for this app because it lets me choose between the decoration products that best go with what I had in mind to decorate for an event."
"I think the AR function of the app should be more visible and show an example of what I will see when testing out it."
"The flow is smooth but how the app suggest me decorators?"
"The splash screen should give me a description of what Eventsy is."
In this step I I started to prototype the final screens by making the improvements suggested from conducting the usability testing.
Before starting creating a high fidelity visual design and any other implementation, I tested out the prototype with a few users.
6 participants
"The flow is smooth but I would like to know how the app will work during the Covid 19, situation?"
"There should be a filter option"
"I would like to input my desired theme, time and day for planning a party, where it will automatically give me possible suggestions where I can browse through and choose decorator and products."
• Implement the user findings in the app Eventsy
• I designed the app in iOS as a starting off point. If it were to go further, I would design a responsive web application and Android application so the app is not just for iPhone users.
UX Research is a must when solving a UX problem because users can have different pain points that can be similar to one another other.
I have learned that the UI Design process is a key factor when users use an app as well as it being user friendly.
Iterating is a key factor in UX Design because it let's the app become more accessible among the current situations.
